Friday, May 18, 2007

Another Great Magazine Bites The Dust

I’ve been reading American Heritage magazine on-and-off (lately more “off” than “on”) since junior high school, so it’s sad to read that this venerable periodical has suspended publication with its latest issue.

What’s surprising, though, is that it had a circulation of 350,000, enviable by any standard. The problem, it seems, is that the magazine operated on a bad and outdated business model. Unlike most magazines, American Heritage relied almost solely on paid subscriptions for revenue, not advertisements.

The owners are looking to sell the magazine, but it has yet to find buyers. Until then, the magazine will suspend publication, but it will maintain its web site—for the time being

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